private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
The luxury market is sputtering and Walmart has been a beneficiary, attracting high-income shoppers with its value pricing on brands and growing reputation for quality private label goods.
—
Greg Petro, Forbes, 13 Mar. 2025
Target plans to unveil 600 new food and beverage items across Good & Gather and Favorite Day, another private label brand, and revamp its pet supplies brand, Boots & Barkey.
—Gabrielle Fonrouge, CNBC, 4 Mar. 2025
Another large producer, Daybreak Foods, supplies eggs to McDonald’s, and Hillandale Farms sells in grocery stores under its own name and as a private label brand.
—Danielle Kaye, New York Times, 25 Feb. 2025
Zoom in: Kroger introduced a few of its own private label brands that have higher profit margins than national brands, including the Simple Truth organic line, to Harris Teeter following the merger.
—Katie Peralta Soloff, Axios, 24 Nov. 2024
See All Example Sentences for private label
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Greg Petro, Forbes, 13 Mar. 2025
Target plans to unveil 600 new food and beverage items across Good & Gather and Favorite Day, another private label brand, and revamp its pet supplies brand, Boots & Barkey.
—Gabrielle Fonrouge, CNBC, 4 Mar. 2025
Another large producer, Daybreak Foods, supplies eggs to McDonald’s, and Hillandale Farms sells in grocery stores under its own name and as a private label brand.
—Danielle Kaye, New York Times, 25 Feb. 2025
Zoom in: Kroger introduced a few of its own private label brands that have higher profit margins than national brands, including the Simple Truth organic line, to Harris Teeter following the merger.
—Katie Peralta Soloff, Axios, 24 Nov. 2024
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 26 Mar. 2025.
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